grOW & PRO$PER
Manual (October, 1999)
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grOW & PRO$PER REPORT (October, 1999)
IN THIS MANUAL - IMPROVE YOUR MARKETING MIX
* FREE ADVERTISING FOR YOUR BUSINESS!
* EXECUTIVE BRIEFINGS YOU CAN ATTEND
* GROW YOUR BUSINESS PROGRAM USES THE INTERNET
* BUSINESS TIP - MAXIMIZING YOUR MARKETING MIX
* CTF's ONE-DAY SEMINAR
* BUILD YOUR BUSINESS PROGRAM
* BECOME A CTF SILVER MEMBER
* LEARN MORE ABOUT CONSULTING TASK FORCE, INC.
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FREE ADVERTISING FOR YOUR BUSINESS!
Get a FREE AD for one month in our newsletters
(both electronic and printed)
Our newsletter list is highly targeted and consists of
business owners, and sales and marketing executives of
small to medium sized companies.
Your FREE AD will be placed right in the hands of decision
makers. This is an excellent opportunity.
To get your FREE AD click here:
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EXECUTIVE BRIEFINGS
CTF EXECUTIVE BRIEFINGS - Get Connected by attending and
participating:
Listed below are our Executive Briefings
Buffalo area briefings are held regularly from 8am to
9am, at
"The Country Kitchen" on 2075 Niagara Falls Blvd.
(north of 290), in Amherst.
To register please e-mail: briefing@consulting-task-force.com,
or call (716) 634-7013.
For the registration fee of $25, 1 to 3 people can attend
the
Executive Briefing, have breakfast and network.
October 15th, 1999 - 100% Sales Growth Series
SUCCESSFUL PROPOSAL WRITING AND CLOSING
Joseph Chimera, president of CTF
October 22nd, 1999
U-LITE, YOUR NEXT SALES TOOL
IC Woods, wwwhacked Inc.
October 29th, 1999
BOOST YOUR DIRECT MAIL RESULTS
Joseph Chimera, president of CTF
November 5th, 1999
CUT THE FAT NOT THE MUSCLE!
Joseph Chimera, president of CTF
November 12th, 1999
PAY/REWARD FOR PERFORMANCE
Joseph Chimera, president of CTF
November 19th, 1999
COMMENCING IDEAL RELATIONSHIPS, SATISFACTION & FOLLOW-UP
Joseph Chimera, president of CTF
November 24th, 1999
FINANCING THE GROWTH OF YOUR BUSINESS
Joseph Chimera, president of CTF
Future executive briefings are listed here
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GROW YOUR BUSINESS PROGRAM USES THE INTERNET
Recently, Consulting Task Force began offering one of
it’s business development programs, Grow Your Business, to
business
owners and entrepreneurs anywhere in the world.
This program is designed to help businesses create
and implement a strategic marketing plan for their business.
The program is 12 months with the first three months focused
on intensive planning. The remaining nine months are to
implement the newly created plan while being coached by CTF
through any obstacles that are encountered.
The current session of the program has 5 participants
with one business owner participating from Chicago.
Consulting Task Force is utilizing Internet technology to
deliver the content and coaching of Grow Your Business.
The use of this technology will allow CTF the
opportunity to help businesses grow and prosper anywhere in
the world.
"Participating in Grow Your Business while being in
Chicago has been a valuable opportunity for me and my
company.
We have made some measurable progress and have been able to
do it from anywhere," Doug Marques commented about the
value
of participating in Grow Your Business.
Grow Your Business, is specifically designed to help
your business get an accelerated start toward growth and
long
term success. Divided into three integrated phases, each
phase
provides a tailor-made, systematic approach to increasing
sales,
profits and long term survival of the business.
For more information contact CTF at Tel: 716-634-7013
or E-mail: joectf@consulting-task-force.com
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PERSPECTIVES ON BUSINESS(sm) - TIP #45
CTF'S MISSION IS TO: HELP BUSINESSES AND PEOPLE GROW AND
PRO$PER.
MANAGING YOUR MARKETING MIX
Consider This: You are planning to review your business'
marketing
and advertising strategies. Until now, your company has
scattered
its advertising dollars among several different advertising
media.
Your major concern is: how do you get the best return for
your
investment?
For most businesses the answer to this question becomes
crystal clear: "it all depends on the mix of marketing
methods you
plan to use, whether or not you measure each method's
effectiveness
and how your results compare with your plans and
projections."
As with most things, advertising and marketing require
planning. Just like any business decision, you should make
well
thought out decisions, not spontaneous guesses.
Although marketing and advertising are costs of doing
business,
unlike many costs the best part is that these cost can
produce new
sales when developed and implemented effectively.
However, many small business owners treat marketing or
advertising only as a cost and usually as an after thought.
These
small business owners often feel they have neither the time
or
budget to allow for developing a well-balanced plan. Too
often they
rely upon the next sales representative who walks in the
door with
a convincing "pitch." CONTINUED BELOW...
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***LEARN MORE ABOUT MAXIMIZING YOUR MARKETING MIX***
ATTEND: MAXIMIZING YOUR MARKETING MIX
CTF's Build Your Business Seminar
Wednesday, NOVEMBER 17, 1999
A one-day workshop that will help your business grOW &
PRO$PER!
For more information and to register:
e-mail seminar@consulting-task-force.com
or Call 716-634-7013
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However, this is usually a penny-wise pound foolish
approach.
It's easy to be caught up in the best "package" or
"promotion"
offered by an eager advertising sales rep. Perhaps a reason
that
feeds your ego is the reason you choose that billboard on a
road
seldom traveled by your target audience. Before marketing
with any
medium, make sure you have considered the full range of
marketing
alternatives.
The best approach is to set specific goals for the future
results you want to achieve. Determine how many leads you
need to
generate. Review your records to determine the relationship
between
the number of leads generated and the number of sales you
achieved
in the past. Then, breakdown advertising costs per sale.
Finally,
choose the alternatives that get you the best return on
investment.
If you haven't already thought about measuring the results
of
your marketing efforts, start by evaluating which types of
advertising have worked best for you in the past. If you
have
found a mix of marketing tools which work well, don't be
talked
into change for its own sake.
Advertising talks to your clients and prospects when you
can't.
So learn what they like, learn how they make decisions and
then,
make your advertising speak their language. By planning your
marketing effort for the long haul, you'll reduce the risk
of wasted
dollars.
By sticking to what works, you'll see the results in
increased business.
If you can't take time from running your business to make
well-thought out marketing decisions, look for professional
advice.
A professional can help you sort through the more than 21
different
types of the major marketing methods.
By planning and reviewing your plan frequently, you'll stop
working for ad dollars and start those dollars working for
you.
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*For More Valuable Business Tips*
Become a CTF Silver Member... It's Free!!!
There are many great benefits:
You will get access to our Business Tips archive,
as well as a FREE Executive Briefing,
a copy of our quarterly newsletter,
and FREE phone consulting.
Click here to become a CTF Silver Member
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Maximize Your Marketing Mix
with CTF's BUILD YOUR BUSINESS PROGRAM
ARE YOU MAXIMIZING YOUR RETURNS ON YOUR MARKETING
INVESTMENT?
You can grow your business by maximizing, integrating and
leveraging your marketing methods.
We will discuss the major characteristics of successfully
MAXIMIZING YOUR MARKETING MIX. It will help you discover how
to adapt and adopt these practices into your business
activities.
Skill building instruction will be provided in order to
facilitate the learning process.
In this program you will learn how to create your
business blueprint YOUR Marketing/Sales Plan. You will also
learn how to lay an effective foundation, then improve your
business’ structural support by improving your human
resource/
personnel and information management.
This program includes a complete step-by-step guide to
developing your blueprint and 17 hours of one-on-one
consulting
from the experts at CTF.
To find out more or sign up, contact CTF at: 716-634-7013
or E-mail: joectf@consulting-task-force.com
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CTF'S MISSION IS TO:
HELP BUSINESSES AND PEOPLE GROW AND PRO$PER.
If you think your colleagues, customers or other business
partners may be interested in receiving this manual, please
forward them a copy and ask them to follow the subscription
details at the bottom.
All feedback can be sent to feedback@consulting-task-force.com.
More details Consulting Task Force and its products and
services
can be found on our web site www.consulting-task-force.com
Have a business tip of your own, or a question that
you would like quick help with?
E-mail it to: biztips@consulting-task-force.com
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We welcome your input and feedback on the value of our
GROW & PRO$PER MANUAL. What topics would
you like to see addressed? Have a question, or need quick
help with something? E-mail: feedback@consulting-task-force.com.
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CONSULTING TASK FORCE, INC. is a consulting and training
company that has been helping people and businesses grOW and
pro$per since 1975. Consulting Task Force is able to
customize
solutions to meet and exceed companies needs and
expectations.
Consulting Task Force has developed several innovative
programs,
which have proven to be valuable tools for many businesses.
To learn more about Consulting Task Force's programs or
their
services, please visit our web site
or contact Joseph Chimera at (716)634-7013.
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CONSULTING TASK FORCE, INC.
The CTF Building
37 N. Union Road
Williamsville, NY 14221
tel: (716) 634-7013
fax: (716) 634-2780
www.consulting-task-force.com
e-mail: info@consulting-task-force.com
Helping you and your business grOW and Pro$per!
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