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MAXIMIZE YOUR MARKETING MIXsm

ARE YOU MAXIMIZING YOUR RETURN ON YOUR MARKETING INVESTMENT?

Grow your business by maximizing, INTEGRATING AND LEVERAGING your marketing methods:

RECOMMENDED ACTIONS

PREPARATION (before you start any marketing/sales drive)

1. Understand the keys to marketing success 
2. Define the key elements of your product/service package* 
3. Determine YOUR IDEAL target customers/markets
4. Develop your marketing strategy 
5. Determine the actions YOU want to encourage on the part of YOUR customers?
6. Evaluate and decide which marketing alternatives will maximize your ROI 
7. Determine your marketing mix 
8. INTEGRATE, THEN LEVERAGE your marketing efforts.
9.  FOLLOW-UP AND FOLLOW-THRU

*Product/Service Packaging is a concept pioneered by CTF. For a more complete explanation of the importance of the concept and how to use it, contact us.

Program Goals

This CTF PROGRAM is designed to help you improve your operation, techniques and methods in order to help you construct a more profitable business.

We will discuss the major characteristics of successfully MAXIMIZING YOUR MARKETING MIXsm. It will help you discover how to adapt and adopt these practices into your business activities. Skill building instruction will be provided via the telephone in order to facilitate the learning process.

Building a successful business is like building a solid house. A blueprint is required. Next, raw materials must be gathered and the foundation laid. Then, step-by-step the building is erected, from the bottom up.

In this program you will learn how to create your business blueprint - YOUR Marketing/Sales Plan. You will also learn how to lay an effective foundation, then improve your business' structural support -- by improving your human resource/personnel and information management.

Program Design

Since we also know that it takes capital to grow a business, our focus is designed to help your business increase its cash flow immediately.

Because we understand the realities facing most small businesses today, the information will be presented in a fashion to provide the practical, hands-on assistance.

We understand and are sensitive to your time constraints (we all know time is money). As a result the program format has been laid out over a manageable period of time and for short time periods each day. This format minimizes your time commitment and the required investment, but positions you to make incremental improvement after every section.

Check out our MAXIMIZING YOUR MARKETING MIXsm Manual - Guaranteed to IMPROVE YOUR RESULTS!!

Next step(s)? Feedback, more information, want to make a phone appointment, visit our home page and contact us.

CTF Associates